The anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes there may be negative consequences is referred to as
A)a negative antecedent state.
B)perceived risk.
C)temporal uncertainty.
D)spatial uncertainty.
E)dissatisfaction.

Question

Quizplus · Accepted Answer

Perceived risk refers to the anxiety felt by the consumer while purchasing a product or service as they cannot anticipate the outcomes and believe that there may be negative consequences. The other options like negative antecedent state, temporal uncertainty, spatial uncertainty, and dissatisfaction do not exactly relate to this situation.

The Anxiety Felt Because the Consumer Cannot Anticipate the Outcomes