Nico wants to buy a new camera for his semester studying abroad but he knows very little about cameras himself,having never owned one.As a result,he has begun asking for advice from friends and relatives.In addition,he has talked to several salespeople at a camera shop and Best Buy and has looked at some websites.Nico is engaging in
A)problem recognition.
B)an internal search.
C)an external search.
D)the purchase decision.
E)the creation of an antecedent state.

Question

Quizplus · Accepted Answer

Nico is actively seeking information about cameras from external sources such as friends, relatives, salespeople, and websites. This is known as an external search. Problem recognition is the stage where a consumer recognizes a need or desire for a product, while an internal search involves the consumer using their own past experiences and knowledge to make a decision. The purchase decision is when the consumer decides to actually buy the product, and the creation of an antecedent state refers to the consumer's mood or state of mind prior to making a purchase.

Nico Wants to Buy a New Camera for His Semester