You have determined you want to buy an advanced hybrid vehicle,and a visit to Ford's website has revealed that the Ford Escape uses hybrid fuel technology with the latest in technology.You are currently in which stage of the consumer purchase decision process for an automobile?
A)problem recognition
B)needs analysis
C)purchase decision
D)information search
E)postpurchase evaluation

Question

Quizplus · Accepted Answer

The consumer is in the information search stage, as they are researching and gathering information about the available options for advanced hybrid vehicles and have visited Ford's website to learn more about the Ford Escape's hybrid fuel technology.

You Have Determined You Want to Buy an Advanced Hybrid