The set of actions a person takes in purchasing and using products and services,including the mental and social processes that come before and after these actions,is referred to as
A)purchase decisions.
B)market research.
C)consumer behavior.
D)consumer conduct.
E)purchase protocols.

Question

Quizplus · Accepted Answer

Consumer behavior refers to the entire process a consumer goes through when making a purchase decision, including the psychological and social factors that influence them before, during, and after the purchase itself. Purchase decisions (A) are just one aspect of this larger process, while market research (B) is the process of gathering and analyzing information about a market or customer base. Consumer conduct (D) and purchase protocols (E) are not commonly used terms in marketing or consumer behavior.

The Set of Actions a Person Takes in Purchasing and Using