Which of the following is an advantage inherent in the use of licensing?
A)The licensor retains control of its product.
B)The licensor is protected from creating a potential competitor.
C)The licensee gains information about the dynamics of the market.
D)It provides an exemption from domestic trade regulations.
E)There is an increase in potential profit compared with direct investment.

Question

Quizplus · Accepted Answer

Licensing allows the licensee to gain valuable insights and information about the market dynamics, which can be an advantage for the licensor as it expands its reach without directly investing in the market.

Which of the Following Is an Advantage Inherent in the Use