A brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs is referred to as a
A)transnational brand.
B)international brand.
C)multinational brand.
D)global brand.
E)meganational brand.

Question

Quizplus · Accepted Answer

A brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs is referred to as a Global brand. A global brand has a unified image and message across different markets and cultures, and it is managed centrally by a global marketing team. Examples of global brands include Coca-Cola, McDonald's, and Nike.

A Brand Marketed Under the Same Name in Multiple Countries