One approach to positioning a new product in a market is __________ positioning,which involves competing directly with competitors on similar product attributes in the same target market.
A)perceptual
B)psychological
C)differentiation
D)head-to-head
E)market

Question

Quizplus · Accepted Answer

Head-to-head positioning involves directly competing with competitors on similar product attributes in the same target market. It is often used when a company believes it can offer comparable or better products than its competitors.

One Approach to Positioning a New Product in a Market