-In the Apple market-product grid shown above for its personal computer line,the "individuals" consumer segment seems willing to purchase four of the items in Apple's product line.This allows Apple to enjoy cost savings due to __________.
A)segment differentiation
B)marketing synergies
C)product synergies
D)segment repositioning
E)product differentiation

Question

-In the Apple market-product grid shown above for its personal computer line,the "individuals" consumer segment seems willing to purchase four of the items in Apple's product line.This allows Apple to enjoy cost savings due to __________.
A)segment differentiation 
B)marketing synergies 
C)product synergies 
D)segment repositioning 
E)product differentiation

Quizplus · Accepted Answer

Marketing synergies occur when a company can use one marketing mix to promote multiple products to multiple consumer segments. In this case, the four products that the "individuals" consumer segment seems willing to purchase allow Apple to tailor its marketing efforts to appeal to this segment while also promoting multiple products at once. This leads to cost savings because Apple can target multiple segments with one marketing campaign instead of having to create separate campaigns for each product and each segment.

-In the Apple Market-Product Grid Shown Above for Its Personal