BP targets consumers that fill up their gas tanks more than once a week with its Chase Visa fuel card.In this example,BP is using which segmentation variable?
A) needs
B) lifestyle
C) behavioral
D) psychographic
E) demographic
Correct Answer:
Verified
Q110: Samsung sells a variety of TVs, from
Q115: The quantity consumed or patronage (store visits)
Q123: Alamo, a car rental firm, targets 50
Q128: Frequency marketing is a strategy that focuses
Q128: All of the following are behavioral segmentation
Q134: It is common to hold potluck meals
Q137: College dorm residents frequently want to keep
Q142: Post Grape-Nuts cereal has been marketed since
Q143: Airlines have developed frequent-flier programs to encourage
Q151: Many companies have cut travel budgets so
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents