College dorm residents frequently want to keep and prepare their own food and snacks to save money or have a late night snack.However,their dorm rooms are often woefully short of space.MicroFridge understands this and markets a combination microwave,refrigerator,and freezer targeted to these students.MicroFridge is using which basis of segmentation?
A) demographic segmentation
B) psychographic segmentation
C) geographic segmentation
D) behavioral segmentation
E) socioeconomic segmentation

Question

Quizplus · Accepted Answer

The segmentation is based on the behavior of college dorm residents wanting to keep and prepare their own food and snacks and the challenges they face due to the limited space in their dorm rooms. This falls under behavioral segmentation.

College Dorm Residents Frequently Want to Keep and Prepare Their