The Nielsen PRIZM (part of Nielsen Claritas)lifestyle segmentation is based on the belief that "birds of a feather flock together." This type of consumer segmentation is referred to as
A)situational segmentation.
B)socioeconomic segmentation.
C)geographic segmentation.
D)psychographic segmentation.
E)behavioral segmentation.

Question

Quizplus · Accepted Answer

The Nielsen PRIZM segmentation is a form of psychographic segmentation which groups consumers based on their attitudes, values, interests, and lifestyles. It assumes that people with similar psychographic characteristics are likely to have similar purchasing behaviors and therefore are more valuable to marketers as a target audience.

The Nielsen PRIZM (Part of Nielsen Claritas)lifestyle Segmentation Is Based