-The Sporting News Baseball Yearbook used 16 different covers featuring a baseball star from each of its regions in the United States.Four covers are shown above.This is an example of a(n) A)sporting interest-based segmentation. B)segmenting organizational markets. C)one product and multiple market segments. D)multiple products and multiple market segments. E)segments of one or mass customization.

Question

Quizplus · Accepted Answer

The use of different covers featuring baseball stars from different regions of the US is an example of one product (the yearbook) being marketed to multiple market segments (baseball fans in different regions). This is known as a multiple market segment strategy.

-The Sporting News Baseball Yearbook Used 16 Different Covers Featuring