Alka-Seltzer was made originally as a hangover remedy that cured the headache and settled the stomach.Today,you can buy Original Alka-Seltzer,Extra Strength Alka-Seltzer,Alka-Seltzer Morning Relief (for morning headaches and fatigue),and Alka-Seltzer Heartburn Relief.Each Alka-Seltzer product has a different formulation to relieve a specific malady which makes them more specialized than competing products.The maker of Alka-Seltzer is using
A)product segmentation.
B)market sectioning.
C)product differentiation
D)product segmentation.,
E)product base development.

Question

Quizplus · Accepted Answer

The maker of Alka-Seltzer is using product differentiation, which is the process of creating a unique product that stands out from competitors in the market. Alka-Seltzer has different formulations for different maladies, making it more specialized than competing products. This aligns with product differentiation strategy. Product segmentation is a similar strategy but involves dividing a larger market into smaller groups based on specific needs or characteristics. Market sectioning and product base development are not relevant strategies in this scenario.

Alka-Seltzer Was Made Originally as a Hangover Remedy That Cured