In addition to seeking ideas from more well-known sources,organizations also get ideas from universities,inventors,and small nontraditional firms.For example,inventor Gary Schwartzberg sold his idea for __________ to Kraft Foods,Inc.
A)scones with coffee-flavored cream frosting
B)an Omega-3 enriched SKU for the Philadelphia cream cheese line
C)tube-shaped bagels filled with Philadelphia cream cheese
D)deep fried chicken skins for people who cannot eat pork
E)a crispy baked macaroni and cheese snack that can be eaten out of a bag like Cheetos

Question

Quizplus · Accepted Answer

Gary Schwartzberg sold his idea for tube-shaped bagels filled with Philadelphia cream cheese to Kraft Foods, Inc.

In Addition to Seeking Ideas from More Well-Known Sources,organizations Also