LG Electronics Inc.has entered into an agreement with Google to offer selected models of its smartphones that use a multitouch interface installed on them rather than buttons to make calls with Google's Android operating system.This is an example of which type of innovation?
A)continuous innovation.
B)dynamically continuous innovation.
C)discontinuous innovation.
D)disruptive innovation.
E)evolutionary innovation.

Question

Quizplus · Accepted Answer

This is an example of dynamically continuous innovation because using a multitouch interface instead of buttons to make calls with the Android operating system is a modification to the existing product category, but not a radically new technology or product.