At the time of its introduction,which of the following products was the best example of a continuous innovation?
A)the Apple iPhone
B)the first video game system (Atari)
C)Sunsilk Silky Straight shampoo and conditioner with tip-targeting technology
D)Via Voice Gold voice-recognition software
E)Naturalpoint Trakir,which replaces the computer mouse by tracking head movements and then translating those head movements into cursor commands

Question

Quizplus · Accepted Answer

Sunsilk Silky Straight shampoo and conditioner with tip-targeting technology is a good example of a continuous innovation as it is a product improvement that enhances an already existing product. The shampoo and conditioner were already in the market, but the addition of tip-targeting technology made it a better version of the existing product. The other options such as iPhone, video game system, Trakir, and Via Voice Gold are either radical or disruptive innovations, which introduce new technologies or create new market categories.

At the Time of Its Introduction,which of the Following Products