To help consumers assess and compare its airline service,Frontier Airlines uses personable animal characters in its advertising to announce and describe benefits,such as leather seats and "stretch" seating,to help deal with the
A)incongruity of the service.
B)inseparability of the service.
C)intangibility of the service.
D)inflexibility of the service.
E)interdependence of the service.

Question

Quizplus · Accepted Answer

Services are intangible;that is,they can't be held,touched,or seen before their purchase.To help consumers assess and compare services,marketers try to make them tangible or show the benefits of using the service.Frontier Airlines sells intangible transportation from one point to another and tries to make the service more tangible by describing tangible benefits with the personable animals shown in its advertising campaigns.

To Help Consumers Assess and Compare Its Airline Service,Frontier Airlines