There are four unique elements to services-intangibility,inconsistency,inseparability,and inventory-which are referred to as the __________.
A) service mix
B) four I's of services
C) service matrix
D) span of services
E) service continuum

Question

Quizplus · Accepted Answer

The four elements of services-intangibility, inconsistency, inseparability, and inventory- are commonly referred to as the four I's of services. This terminology is widely recognized in the field of services marketing and management. Therefore, option B is the correct choice. Option A is not appropriate because the service mix refers to the combination of services that a company offers, including the variety and quality of those services. Option C, the service matrix, is not widely used, and there is no standard definition. Option D, the span of services, is a relatively unknown concept and is not directly related to the four I's of services. Option E, the service continuum, refers to the range of services, from tangible to intangible, that a company provides; it is not directly related to the four I's of services.

There Are Four Unique Elements to Services-Intangibility,inconsistency,inseparability,and Inventory-Which Are Referred