A product that has tangible attributes that a consumer's five senses can perceive is referred to as a(n)
A)service.
B)product concept.
C)good.
D)new idea.
E)artifact.

Question

Quizplus · Accepted Answer

A good is a physical product that can be touched, seen, heard, smelled, or tasted by consumers. It has tangible attributes that can be perceived by their five senses. Services, on the other hand, are intangible activities or benefits that are provided to consumers. Product concept refers to the idea and image that consumers have of a particular product. New idea or artifact may or may not have tangible attributes that can be perceived by consumers.

A Product That Has Tangible Attributes That a Consumer's Five