With a cost-oriented pricing strategy, a price setter stresses the __________ side of the pricing problem and the price is set by looking at __________.
A)demand; revenue
B)production and marketing; profit
C)demand; target sales
D)cost; production and marketing costs
E)cost; consumer tastes

Question

Quizplus · Accepted Answer

With a cost-oriented pricing strategy, the price setter emphasizes the cost side of the pricing problem, taking into account production and marketing costs. The goal is to set a price that will cover these costs and provide a reasonable profit margin.

With a Cost-Oriented Pricing Strategy, a Price Setter Stresses the __________