All of the following are reasons why direct mail and catalog retailing are attractive EXCEPT: A)they create customer value by providing a fast and convenient means of making a purchase. B)they serve as a tool to encourage consumers to visit a website,a social media page,or even a store. C)paper costs and postal rates have declined,making them less expensive to send. D)they can eliminate the cost of a store and clerks. E)they improve marketing efficiency through segmentation and targeting.

Question

Quizplus · Accepted Answer

The statement "paper costs and postal rates have declined, making them less expensive to send" is not a reason why direct mail and catalog retailing are attractive. The other options all provide valid reasons for their attractiveness.

All of the Following Are Reasons Why Direct Mail and Catalog