The AOI marketing team used the following approach in its Bitter Girls marketing strategy to develop a following in its target market by
A)setting up a Twitter account for each of the Bitter Girls.
B)producing a six-minute YouTube video,featuring a one-minute cameo appearance by each girl.
C)creating a hypothetical LinkedIn "connection" for each Bitter Girl.
D)creating an official Facebook

Question

Quizplus · Accepted Answer

Creating an official Facebook page is the most effective choice as it is the most widely used social media platform and has a high potential to reach the target audience. Setting up individual Twitter accounts for each Bitter Girl may not be as impactful as a collective brand page. A six-minute YouTube video may not be as easily shareable or easily digestible for the target audience. Creating hypothetical LinkedIn connections may not be relevant for the younger target demographic of the Bitter Girls marketing strategy.

The AOI Marketing Team Used the Following Approach in Its