What is the best way a brand manager might deal with "key influencers" during a social media attack on a brand?
A)Respond with aggression to get them to back down.
B)Ignore them and they will stop commenting.
C)Undermine their credibility by emphasizing the fact that they are not "experts."
D)Communicate directly and honestly.
E)Accept whatever solution they offer,as they will not cooperate any other way.

Question

Quizplus · Accepted Answer

Communicating directly and honestly with key influencers during a social media attack on a brand is the best approach. Key influencers have a large following and can greatly impact the brand's reputation. By addressing their concerns directly and transparently, the brand manager can potentially resolve the issue and regain the trust of the influencer and their followers. Responding aggressively or ignoring their comments can further damage the brand's reputation, while undermining their credibility may lead to a backlash from their followers. Accepting whatever solution they offer without considering the brand's interests may not be a sound business decision.

What Is the Best Way a Brand Manager Might Deal