Performance measures for outputs or revenues for social media are
A)less specific than those for traditional media.
B)easier to track for traditional media such as newspapers and magazines because marketing managers can track the circulation numbers.
C)easiest to track using Twitter.
D)more specific than those for traditional media.
E)the same as for traditional media.

Question

Quizplus · Accepted Answer

Performance measures for outputs or revenues on social media are more specific than those for traditional media because social media platforms have sophisticated analytics that allow marketers to track a wide range of metrics such as engagement rates, click-through rates, conversion rates, and customer acquisitions. In contrast, traditional media metrics tend to be more limited and focused on circulation/sales numbers.

Performance Measures for Outputs or Revenues for Social Media Are