Performance measures for social media are divided into these two types: __________ and __________.
A)number of photos uploaded; number of characters typed (comments,tweets,etc.)
B)purchases made online; purchases made in a store as a result of a link from a social media website
C)traditional media costs; social media costs
D)number of "Views" of a YouTube video; number of "Likes" on Facebook
E)those linked to inputs or costs; those tied to the outputs or revenues

Question

Quizplus · Accepted Answer

Performance measures for social media can be categorized into input/cost measures and output/revenue measures. Input/cost measures include things like the number of posts made by the company, the amount of time spent on social media management, and the budget allocated for social media advertising. Output/revenue measures include metrics like the number of followers, the engagement rate, the number of clicks and conversions, and the revenue generated from social media campaigns. Therefore, option E is the correct choice.

Performance Measures for Social Media Are Divided into These Two