Which of the following statements about the roles of social media for Pepsi is most accurate?
A)In 2012,Pepsi announced its "Live for Tomorrow," along with new websites for each of its brands.
B)For Pepsi,advertising on Facebook is much more expensive than two 30-second TV spots on American Idol,the most watched program for each of the past few years.
C)Pepsi created a new social-media driven website called Pepsi Pulse.
D)Facebook charges Pepsi a CPM of $8 when their ad is clicked on.
E)Pepsi's brand manager selects the placement of where its ads are seen on Facebook.

Question

Quizplus · Accepted Answer

The statement that Pepsi created a new social-media driven website called Pepsi Pulse is the most accurate statement of the roles of social media for Pepsi, as it indicates a specific and active use of social media for the brand. The other statements provide some information about Pepsi's use of social media, but they are either outdated (option A, from 2012) or focus on advertising costs and logistics (options B, D, and E) rather than the actual roles of social media for the brand.

Which of the Following Statements About the Roles of Social