In thinking about starting an ad campaign on Facebook,a brand manager considers
A)that each user who visits a Facebook
B) whether the ad had a balance of text, audio, and video when it is placed on users’ Facebook Pages.
C) letting users specify ad positioning and placement on the Facebook Page.
D) tracking new sales produced by the ad by linking it to a coupon code, product, or promotional offer.
E) that advertising on Facebook Pages is free and is an economical advertising strategy.

Question

In thinking about starting an ad campaign on Facebook,a brand manager considers
A)that each user who visits a Facebook
B)	whether the ad had a balance of text, audio, and video when it is placed on users’ Facebook Pages.
C)	letting users specify ad positioning and placement on the Facebook Page.
D)	tracking new sales produced by the ad by linking it to a coupon code, product, or promotional offer.
E)	that advertising on Facebook Pages is free and is an economical advertising strategy.

Quizplus · Accepted Answer

Tracking new sales produced by the ad by linking it to a coupon code, product, or promotional offer would give the brand manager a clear indication of the success of the ad campaign. This is a key consideration in making future decisions regarding ad campaigns on Facebook or any other platform.

In Thinking About Starting an Ad Campaign on Facebook,a Brand