Which of the following is the best marketing strategy for promoting Betty Crocker products using social media?
A)create "Betty Cooks," a blog featuring recipes for trendy dishes using Betty Crocker products
B)monitor e-mails for customer complaints and respond promptly with a 50% discount coupon
C)hold a cooking contest to generate new recipes using Betty Crocker products
D)produce commercials incorporating images of Betty Crocker cooking with Julia Child
E)produce a TV infomercial featuring a female or male cooking her/his way through several recipes from the latest edition of the Betty Crocker Cookbook

Question

Quizplus · Accepted Answer

Creating a blog featuring recipes for trendy dishes using Betty Crocker products is the best strategy as it leverages the popularity of food blogs and social media to engage with customers and showcase the versatility of Betty Crocker products. The blog can also incorporate user-generated content and encourage followers to share their own recipes using Betty Crocker products. The other strategies are either not relevant to social media marketing or are not as effective in engaging with customers and promoting the brand.

Which of the Following Is the Best Marketing Strategy for Promoting