Electronic booksellers like Amazon.com and barnesandnoble.com are likely to enjoy strong sales in the future because books are a product category that
A)are highly standardized.
B)require audio or video demonstration.
C)do not require pre-purchase trial.
D)can be delivered inexpensively through bulk mail.
E)are purchased mainly on the basis of price.

Question

Quizplus · Accepted Answer

Electronic books do not require pre-purchase trial as customers can read a sample before buying. This makes it easier for customers to make a purchase decision online, and hence, increases the likelihood of strong sales for e-booksellers like Amazon.com and barnesandnoble.com.

Electronic Booksellers Like Amazon