Which of the following statements regarding online consumers is most accurate?
A)With the exception of the setting used to make the exchange (online versus retail store),the profile of an online customer is almost identical to the traditional shopper.
B)Although online shopping and buying is popular,a small percentage of online consumers still account for a disproportionate share of online retail sales in the United States.
C)The group most likely to use the Internet to make purchases is comprised of educated males between the ages of 25 and 40.
D)Although growing in total sales revenues,the percentage of online sales is actually beginning to decline due to the downturn in the economy.
E)Many people are "put off" by the difficulty in navigating many new websites-the numerous steps needed to make an online purchase; they want to simply "point and click" and be done with it.

Question

Quizplus · Accepted Answer

Although online shopping is popular, the majority of online sales are still generated by a small percentage of online consumers. This is commonly referred to as the 80/20 rule, where 20% of customers account for 80% of sales. This is consistent with traditional retail sales.

Which of the Following Statements Regarding Online Consumers Is Most