Matthew is planning a trip to Mexico for spring break.One night about midnight,he decides to visit Orbitz,an airline,car rental,and lodging electronic reservation system,to book his flight using the computer in his dorm room.It takes him about 5 seconds to connect to Orbitz,where he is prompted to enter his preferred travel dates and times and to specify which of several criteria such as schedule or price is most important
to him.Matt is on a tight budget,so he checks the price of several flights.A second or two after submitting this information,data about several flights on various airlines,arranged from least to most expensive,appear on his computer screen.He requests seats on the connection that best meet his budget and scheduling preferences,and receives instantaneous confirmation of his reservation.After providing his credit card number,he prints out a copy of his receipt and itinerary.The total time to complete the transaction is less than five minutes.Orbitz created customer value for Matt by contributing to which of the following forms of utility?

Question

Quizplus · Accepted Answer

Orbitz created all four forms of utility for Matt. He was able to save time by quickly accessing flight information and making a reservation from the comfort of his dorm room (time utility). He was also able to choose from a variety of flight options on different airlines (place utility), and select the flight that best fit his budget and scheduling needs (possession utility). Finally, he was able to easily complete the transaction and receive a printable itinerary (form utility).

Matthew Is Planning a Trip to Mexico for Spring Break