The only people in the business who need 'dashboard' design systems to measure marketing performance at the product-market and line-item levels are executive management.

Question

Quizplus · Accepted Answer

Although designing an information ‘dashboard' for the top management team is a good place to start, marketing performance measurement systems are designed for all levels of business units to ensure that the business achieves the sales profits and other objectives set forth in its marketing and strategic plans.

The Only People in the Business Who Need 'Dashboard' Design