What action step must a leader take to improve customer satisfaction as competition enters,or prepares to enter the market?
A)Leader should take steps to improve not only the physical product but customers' perceptions of it as well.
B)Leader's sales promotion emphasis should shift from building selective demand to stimulating primary demand.
C)Leader should continue sales promotion efforts aimed only at stimulating trial among later adopters.
D)Sales-force efforts should shift from servicing existing customers to prospecting for new accounts.

Question

Quizplus · Accepted Answer

As competition enters or prepares to enter the market, a leader must take steps to improve not only the physical product but also work on improving customers' perceptions of it. This can be achieved through various methods, including improving customer service, offering better after-sales support, and actively seeking and acting on customer feedback. By doing so, the leader can ensure higher customer satisfaction, which will help them retain their existing customers and attract new ones despite increasing competition. The strategies mentioned in options B, C, and D are not directly related to improving customer satisfaction in the face of increasing competition.

What Action Step Must a Leader Take to Improve Customer