Of the following situations,which would be the most appropriate for using a discontinuous panel?
A)to gain insights into changes in consumers' purchases and attitudes
B)to determine if members of the panel switched brands from one time period to the next
C)to measure changes in market shares of brands
D)to measure changes in consumers' price sensitivity
E)to determine how consumers feel about two different product concepts by varying panel questions from one panel measurement to the next

Question

Quizplus · Accepted Answer

Discontinuous panels are best suited for experiments where the research objective is to measure the impact of a specific variable such as new product concepts or advertising campaigns. In this case, the panel questions can be varied from one measurement to the next to determine how consumers feel about the different product concepts. The other options such as changes in purchases and attitudes, brand switching, market shares, and price sensitivity are better suited for continuous panels where the same group of respondents is tracked over time.

Of the Following Situations,which Would Be the Most Appropriate for Using