Which of the following best describes CRM?
A)Certificate for Records Management;awarded by the MRA after passing certain record-keeping requirements
B)Customer Relationship Management;the use of internal databases to strengthen customer relationships
C)Certified Records Manager;awarded by the MRA for successfully passing a series of courses related to database management
D)Customer Requirement Mandate;referring to customer requests that must be honored at all costs
E)None of the above;there is no such thing as CRM.

Question

Quizplus · Accepted Answer

CRM stands for Customer Relationship Management, which refers to the use of internal databases and strategies to improve and strengthen customer relationships. It involves various practices such as analyzing customer data, targeting specific customer segments, and implementing customer service initiatives to retain and grow customer loyalty. The other options are not accurate descriptions of CRM.

Which of the Following Best Describes CRM