Jerri Allen has trained for several months to conduct focus groups.She has just completed her first focus group as the moderator.Which factor should Jerri remember when reporting and using focus group results?
A)Qualitative statements must be categorized,and assessments must be made as to the representativeness of the focus group participants.
B)All statements must eventually be quantified and input into some type of data analysis software package that allows descriptive statistics to be calculated.
C)Statements must be summarized,and the influence of the focus group leader must be excluded from the results.
D)Statements are not summarized,but are reported verbatim.Yet the influence of the focus group leader must still be excluded from the results.
E)Jerri does not need to worry about the report as focus group "reports" simply consist of providing clients with video and audio recordings of the focus group.

Question

Quizplus · Accepted Answer

Jerri should remember that qualitative statements from the focus group participants must be categorized and assessed for representativeness. This will help to ensure that her reporting and use of the focus group results are accurate and effective.

Jerri Allen Has Trained for Several Months to Conduct Focus