One way to get consumers to bypass their rational controls and strike up a meaningful dialogue in focus groups is through the use of projective techniques such as "Sort Me Up" or "Sort Me Straight."

Question

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Projective techniques like "Sort Me Up" or "Sort Me Straight" are designed to elicit more emotional and subconscious responses from consumers, encouraging them to bypass their rational controls and engage in deeper, more meaningful dialogues during focus groups.

One Way to Get Consumers to Bypass Their Rational Controls