Laddering is a technique used with in-depth interviews which attempts to determine which product attributes are linked to values held by consumers.

Name: Laddering is a technique used with in-depth interviews which attempts to determine which product attributes are linked to values held by consumers.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Laddering is indeed a technique used in in-depth interviews to identify the underlying values held by consumers and how those values relate to specific product attributes.

Laddering Is a Technique Used with In-Depth Interviews Which Attempts