Which type of research would be most appropriate if the managers of the Tide brand at Procter & Gamble wanted some ideas as to different ways Tide laundry detergent could be improved?
A)quantitative research
B)qualitative research
C)pluralistic research
D)focus group research
E)idea-generation research

Question

Quizplus · Accepted Answer

Qualitative research is most appropriate for idea generation and exploration, which is the goal of the managers of the Tide brand at Procter & Gamble.

Which Type of Research Would Be Most Appropriate If the Managers