Which of the following organizations has provided the industry with a standard for calculating response rates?
A)Direct Marketing Association (DMA)
B)International Marketing & Research Association (IMRA)
C)Council of American Survey Research Organizations (CASRO)
D)Marketing Research Association
E)International Council for Response Rate Standardization

Question

Quizplus · Accepted Answer

The Council of American Survey Research Organizations (CASRO) has provided the industry with a standard for calculating response rates.

Which of the Following Organizations Has Provided the Industry with a Standard