When marketing researchers use statistical procedures to generalize the results of the sample to the target population it represents,the process is referred to as ________ analysis.
A)differences
B)association
C)predictive
D)inference
E)descriptive

Question

Quizplus · Accepted Answer

Inference analysis involves making predictions or generalizations about a population based on the data collected from a sample. This involves using statistical procedures to determine the probability that the results of the sample accurately represent the population as a whole. The other options (differences, association, predictive, descriptive) do not specifically refer to the process of generalizing results from a sample to a population.

When Marketing Researchers Use Statistical Procedures to Generalize the Results