Market segmentation holds that different types of consumers have different requirements.

Name: Market segmentation holds that different types of consumers have different requirements.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Market segmentation is based on the premise that different groups of consumers have different needs, wants, behaviors, and preferences. By dividing the market into segments, marketers can create targeted marketing strategies that meet the specific needs and interests of each segment.

Market Segmentation Holds That Different Types of Consumers Have Different