If Maxwell House Coffee was considering a line of gourmet iced coffee,it would want to know how coffee drinkers feel about gourmet iced coffee;that is,their attitudes toward buying,preparing,and drinking it would be the dependent variables.Maxwell House might consider developing:
A)a general conceptual model.
B)a general conceptual model that identifies the independent and dependent variables.
C)a specific conceptual model that specifies the variables that will produce residuals analysis.
D)a specific conceptual model that will require additional modification to be used in residuals analysis.
E)a conceptual model that identifies the residuals that are associated with the dependent,or slope,variable.

Question

Quizplus · Accepted Answer

Developing a general conceptual model that identifies the independent and dependent variables is the best choice in this scenario. This will help Maxwell House Coffee understand the factors that affect consumers' attitudes toward buying, preparing, and drinking gourmet iced coffee. By identifying the independent variables (such as price, convenience, availability, etc.) that influence the dependent variables (attitudes and behaviors related to gourmet iced coffee), Maxwell House can develop a product that meets the needs and preferences of their target customers.

If Maxwell House Coffee Was Considering a Line of Gourmet