Mach 3 razor blades must be used in the Mach 3 razor.Which type of pricing is most likely used for the razor blades?
A)penetration
B)value
C)captive
D)two-part
E)basing-point

Question

Quizplus · Accepted Answer

Captive pricing is used when the customer must continue to purchase a product in order to use another product (in this case, the Mach 3 razor blade must be used in the Mach 3 razor). The manufacturer can set a higher price for the blades because they know the consumer is captive to their product.

Mach 3 Razor Blades Must Be Used in the Mach