A retailer that wants to target prospective grooms between the ages of 21 and 40 who are within six months of their marriage is using ________ segmentation to define its target market.
A)lifestyle
B)behavioral
C)socioeconomic
D)demographic
E)ethnicity

Question

Quizplus · Accepted Answer

The retailer is using demographic segmentation by targeting prospective grooms who fall within a specific age range and are within six months of their marriage.

A Retailer That Wants to Target Prospective Grooms Between the Ages