Marketers are primarily striving to generate customer ________ when they use a teaser advertisement created to give prospective customers just enough information about a new product to make them curious.
A) confirmation
B) interest
C) evaluation
D) adoption
E) impulse purchasing

Question

Quizplus · Accepted Answer

Marketers use teaser advertisements to generate customer interest, teasing with just enough information to make prospective customers curious about a new product or service. Confirmation, evaluation, and adoption come later in the purchase decision process, while impulse purchasing may occur as a result of the customer's curiosity and interest.

Marketers Are Primarily Striving to Generate Customer ________ When They