Which of the following refers to marketing strategies that support environmental stewardship by establishing an environmentally founded differential benefit in the minds of consumers?
A)greenwashing
B)green marketing
C)triple bottom line orientation
D)social marketing
E)social networking

Question

Quizplus · Accepted Answer

Green marketing refers to marketing efforts that promote environmentally responsible products and practices, with the goal of establishing a differential benefit in the minds of consumers based on environmental factors. This can include promoting eco-friendly production methods, using sustainable materials, and reducing waste and pollution. Green marketing is often used by companies seeking to appeal to environmentally conscious consumers, and can be an effective way to differentiate products and build brand loyalty.

Which of the Following Refers to Marketing Strategies That Support