The Internet has created a paradigm shift for businesses,moving us toward an attention economy in which a company's success will be measured by its ________.
A)sustainability
B)social responsibility
C)consumer-generated value
D)social network
E)share of mind

Question

Quizplus · Accepted Answer

In an attention economy, businesses are competing for consumers' attention rather than just their money. Therefore, measuring a company's success by its "share of mind" is the most appropriate choice. This term refers to the amount of mental space a consumer devotes to a particular brand or company.

The Internet Has Created a Paradigm Shift for Businesses,moving Us