Marketers first identify consumer needs and then provide products that satisfy those needs.This practice is referred to as ________.
A)the stakeholder orientation
B)the marketing concept
C)Total Quality Management
D)the production orientation
E)the marketing mix

Question

Quizplus · Accepted Answer

The marketing concept is the idea that a business should identify and anticipate the needs and wants of consumers and then create products or services to satisfy those needs. This approach focuses on putting the customer at the center of all business decisions, rather than just trying to sell what the company has already produced or what it thinks the customer should want.

Marketers First Identify Consumer Needs and Then Provide Products That