Using psychographics,marketers create profiles of customers who resemble each other in terms of their activities and patterns of product use.

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Psychographics is a method used by marketers to create profiles of customers based on their lifestyles, behaviors, and attitudes. These profiles group customers who resemble each other in terms of their activities, interests, and patterns of product use, allowing marketers to better understand and target specific segments of the market.

Using Psychographics,marketers Create Profiles of Customers Who Resemble Each Other